Our Story



Karen Brost Whyte is a designer and fine illustrator who has spent her life and career curating and creating beautiful things. Her inimitable illustrations are hand-drawn from her London studio before being brought to life in monthly curated collections.


ZaZaBoom! was born in Spring 2020, from a desire to capture the moment when life as we knew it had paused, giving us all the space for reflection and re-evaluation. Karen’s beautiful illustrations were combined with love, community and togetherness, resulting in a collection of joyful pieces which were auctioned to raise over £10,000 for charity.  


The spirit of that moment in time lives on, through a series of curated collections, inspired by the simplistic joy and beauty of life’s little luxuries.


Being able to enjoy those little luxuries is a privilege we believe everyone should have. As well as sharing the joy of bold, beautiful art, we want ZaZaBoom! to stand for love, kindness and positive progress and that’s why we donate 25% of all our profits to a range of extraordinary charities who are helping to create the world we want to live in.